About

My name is Cameron Dhaliwal, and I work across PR, communications, content, and editorial strategy for brands in poker, gaming, SaaS, affiliate media, and digital publishing.

Over the past several years, I’ve been very lucky to work with companies including WPT, PokerStars, GTO Wizard, PokerListings, and ClickOut Media, across PR, content, SEO, media relations, social media, and brand communications.

My background started in journalism and transitioned over to public relations. I realised after working in fast-moving industries that it is a battle for attention with audiences, and they are so engaged and committed. If you do not match their passion and energy, you will always fail, and that’s true for most things in life.

The intersection between audiences and their behaviours with media, content and communications fascinates me. Not just what brands say, but how they say it, where, and whether people really connect with it or not.

My work has included everything from global PR campaigns and brand revamps to copywriting, podcasting, live event reporting,, social content, and long-form SEO strategy.

At the core of it, I love creating communications and content that feel sharp, authentic, and genuinely engaging.

I appreciate you stopping by!

— Cameron